Title tag

Include keyword in the beginning of title

Keep within 600 pixels (roughly 55 Roman characters)

Entice clicks

Avoid duplicates

Heading tags

<h1>

Use one h1 tag and include keyword

<h2>

Use for subheadings of content and include targeted keyword or words that support targeted keyword whenever possible

Body text

Include variations of keyword or synonyms

Write for the users

Avoid duplicate content

Don't copy and paste from other siteseg

eg. manufacturer's description

Meta description

Provides preview of webpage

Not direct SEO factor

Entice click

Keywords appear bolded

Keep it to around 155 characters

SEO-FRIENDLY CODE

Semantic HTML

Eg:

,

,

Google’s understanding of search intent

Design and write with users in mind

Structured data

Follow [https://schema.org/MedicalClinic]{https://schema.org/MedicalClinic}

Produce attractive search result for text-based search

Help search engines understand content

Especially important for non-text-based search

Can encourage interaction with user

Use Json

Resources

[https://json-ld.org]{https://json-ld.org}

[https://json-ld.org/playground/]{https://json-ld.org/playground/}

[https://developers.google.com/search/docs/guides/intro-structured-data]{https://developers.google.com/search/docs/guides/intro-structured-data}

[https://search.google.com/test/rich-results]{https://search.google.com/test/rich-results}

[Google’s tutorial here] {https://codelabs.developers.google.com/codelabs/structured-data/index.html#0}

• Site Maintenance

Create XML sitemap

Create [Google Search Console account]{https://search.google.com/searchconsole/welcome}

[Create Bing Webmaster Tools account]{https://www.bing.com/toolbox/webmaster}

Upload sitemap to example.com/sitemap.xml

Test sitemap on both accounts using their testing tools

Implement [Google Tag Manager]{https://tagmanager.google.com}

Add Google Analytics to [GTM]{https://support.google.com/tagmanager/answer/6107124?hl=en}