Choosing a domain
Keep the users in mind: simple & catchy
Avoid spammy-looking domains
Eg: best-hiking-trails-in-san-diego.com
Stay away from spam-prone TLDs
Small boost with including keywords in domain
Eg: sdhikingtrails.com
Make sure domain and brand name is unique
Have One domain
Keep all core content on one domain rather than separate
Use /about etc rather than a new subdomain
Subdomains are treated as separate sites
subdomains to prevent link equity split
The lower in directory structure, the less
Create legible URLs that include keywords
Internal links:
Use <a> links from text rather than buttons or images
Anchor text is very important
Bad
Eg: read more
Better
Eg: read more about [blog article]
Best
Eg: [blog article]
Link to important webpages throughout website and maintain high visibility